|
Här publiceras vassa whitepapers av intresse för dig som arbetar marknadsföring, försäljning och kundservice. Bakom en del av rapporterna står medlemmarna i Wednesday Business Partner.
|
 Customer Engagement Management: a strategic issue for IT
To prevent unmanageable IT sprawl, the IT department needs to retain control of the means of engagement with customers, suppliers and partners
|
|
Customer Engagement Management: hämta ditt whitepaper här
|
Best Practice Steps to take a Website to a Global Audience
What's worse? Viewing a website which appears in a single language or viewing a site which is partially or poorly translated in a number of languages and/or inadequately localized?
|
|
Take a Website to a Global Audience: hämta ditt whitepaper här
|
The Seven C's Of Web Content Management
The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content.
|
|
Web Content Management: hämta ditt whitepaper här
|
 7 steg mot en mer effektiv marknadsavdelning
Hela 72% av det tillfrågade marknadsförarna anser att det finns en mycket stor effektiviseringspotential på deras marknadsavdelning. Det innebär att många marknadsavdelningar kan öka sin ROMI (return on marketing investment) avsevärt genom att förbättra sin produktivitet och kvalitet.
|
|
Läs mer...
|
 How profitable to you is each customer today...and tomorrow?
Vet ditt företag vilka kunder som är mest lönsamma? Och vilka som kostar mer än de smakar? Här kan du lära dig mer om hur kundlönsamheten kan beräknas och användas strategiskt i företagets utvecklingsarbete.
|
|
Läs mer...
|
Acting on Customer Intelligence from Social Media - The new edge for building customer loyalty and your brand
Sociala medier är en självklarhet för många företag idag. Men hur mäter man effekten av att arbeta med denna nya kanal?
|
|
Läs mer...
|
A Marketer's Guide to Analytics - Using analytics to make smarter marketing decisions and maximize results
Everybody's talking about customer analytics and how they can help companies market more effectively. But for many marketing professionals today, there's a gap between theory and execution – and it's getting wider every day. This paper is designed to give managers and other marketing professionals anintroduction to applying analytics to marketing so you can significantly improve outcomes.
|
|
Läs mer...
|
 Social CRM: The New Frontier of Marketing, Sales & Service
The emergence and increasing usage of social media and other Web 2.0 tools has dramatically altered how companies interact with their customers. For instance, buying advice, product information and technical help is increasingly being disseminated from consumers to other consumers, in some cases without involvement or oversight by the provider. Clearly, this shift presents both opportunities and risks to companies.
|
|
Läs mer...
|
|
|
|
|
|
