Building brand and customer loyalty

More than ever, consumers are observing relevant offerings in relevant channels. Wednesday Relations definition for CRM are highly relevant: "Use customer and customer related information to increase customer perceived value and company performance". Consumers are more loyal to companies that show interest in their customers and act out on the above definition.

Building brand and customer loyalty is a half day conference that aims to give you comprehensive knowledge in how you can build a loyal and profitable customer base and a strong brand.

The program for this half-day conference will consist of an interesting mix och experts and interesting cases (companies that have succeeded in building loyal customerrelationships in traditional and new media. As a participating partner, you have the chance to affect the program and its content.

The conference includes the following areas

• Customer insight to increase relevance in the communication
• How to use new channels and media to increase customer loyalty
• The perfect combination of traditional and new media in the customer dialogue.
• Successful customer cases

Where and when

Stockholm, December 7th 2011

Who will be attending this seminar?

• Marketing Manager
• Online Managers
• Sales Managers
• Business Development Manger
• CRM Managers
• CEO

Do you want to join us as a partner?

Platinum Partner Package (max 3 partners)

• A 30 minute slot on the agenda (real life example/customer case presentation)
• Participant list with contact information
• Exhibition display area of about 3 square meters in the same area as the coffee breaks
• Exposure as Platinum Partner in the program, at the web site and in all marketing material
• VIP invitation to your contacts
• Your company presentation on the web including link to your web site
• 2 of your representatives in your exhibition stand
• Results from the email based evaluation of The Conference
• 50 % discount on advertising in connection with the event

For more information about the seminar and price, please contact  Anneli Modin at +46 8 642 21 90 or by e-mail.

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